“A good design attracts your attention, keeps you on a company’s website, and ultimately guides you where you want to go. The program takes you there.”
-John Zulli, Senior Vice President of Operations North America
ARC Document Solutions
Though Google Analytics suggests that businesses are on the hunt for both web designers and developers, the terms should not be interchangeable.
Each profession has its separate function, and in speaking with a c-suite executive of a world-wide, publicly traded company, we learn what distinct roles these individuals do play in the corporate world.
John Zulli, an executive of ARC Document Solutions for several decades, did not shy away from sharing his thoughts and experience regarding web development and design.
He confidently lent some valuable insight into what differentiates these two professions.
“A developer is dealing with the programmable part of the web, the linking structure, whereas the designer deals more with the messaging, layout, appearance, etcetera,” he said.
Zulli also shared his opinion that the functions of design and development are both critical aspects of web-building and are just as equally important.
“Particularly from a business standpoint, what good does a beautiful looking website do if the linking and programming itself doesn’t work?” he asked. “On the other hand, what good does an excellent, easy-to-operate website do for a business if the messaging, imaging, and appearance of the overall company projects poorly?”
Essentially, Zulli suggested that web designers and web developers should work co-dependently in order for a successful website to be produced. The trick then becomes, increasing efficiency of a site when technology is constantly and rapidly changing.
“I think there’s always room to improve the “ease of use” of any website,” Zulli said. “You can always work on it and make it easier to use. People don’t want complex. They want a clear, concise, “press the button to do this” type of site.”
This obviously places a weighty task onto the shoulders of both designers and developers as they work to both create an on-line forum that both adequately communicates a brand, message, or service, while also guaranteeing easy access and navigation.
Once this process is achieved, designers and developers must then work to maintain these sites by keeping up with trends, software, and working to make these sites even more user-friendly.
Basically, the job is never really over.
“I’m never satisfied 100 percent,” Zulli said. “But, I always encourage web developers and designers to keep trying to make things more efficient for the sake of the client.”